2009年11月15日星期日

性格決定投資方法

幾年嚟,我唔覺唔覺買左好多本書,搞到嗰書櫃都差唔多裝滿曬。啱啱嗰禮拜六,自己就趁得閒執下嗰書櫃,點知喺嗰「書海」到俾我揾到一本陳年舊書《男女大不同》,呢本書係由約翰葛瑞(John Gray) 所寫,內容主要係講男女之間性格上嘅差異,同埋彼此應有嘅相處方式。

人嘅性格,無論係天生定係受後天環境所影響,可以肯定嘅係,性格會影響行為,當然包括投資買賣決定啦。講起投資,好多人第一個諗法都係男仕會佔優,因為男仕一般頭腦夠泠靜、心思又夠細密喎,肯定叻過女仕啦。點知嗰實際情況完全相反,美國曾經有研究指出,女性嘅投資回報率,平均比男性高出1.4%。最主要原因係因為男仕一般比較固執、要「Face」、冇耐性同埋好賭。呢D特質,全部都係男仕嘅死穴,亦都係投資嘅致命傷。好多時當某間公司出左問題,股價係咁跌,男仕或者會為咗「Face」問題,再加埋天生嗰種好勝嘅心,死都唔肯止蝕,要等到股價跌到殘哂,先至會把心一橫將佢賣左。

對於男仕呢種諗法,女仕顯然冇呢個包袱,就正正係因為女仕唔逞強嘅性格,令佢地嘅賺錢比率相對提高。而且女仕可能天生鍾意Shopping,平時都會習慣格價,佢地對價格嘅敏感度一般會較高。

話雖如此,女仕係股市中都唔係無缺點。好多女仕天生較為細胆,喺大升市之中可能好早就賣曬D股票,錯失大賺嘅機會。總括嚟講,投資係個人性格嘅延伸,無論男仕定係女仕,都要清楚了解自己的性格缺點,好好控制自己嘅情緒,咁先可以在股海中克敵制勝。

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